The E*TRADE PRO (Australia) product was released as a white-label implementation of of ActiveTrader - a internet-based professional trading platform (market data, EMS). This offering dates back to 1999, when online trading was in it's infancy. E*TRADE PRO focused on professional traders (advisers and prop traders) with more advanced execution needs.
ActiveTrader was also licensed and implemented by 5 other trading organisations in Australia. The ActiveTrader business was acquired by wealth management technology provider IWL in 2003.
When: 1999 - 2005
Model: IP License
Client: E*TRADE Australia
Technologies: C++ (ATL), SQL, HTML
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